Wednesday, January 26, 2011

Facebook Makes it a Priority to Improve the Mobile Experience in 2011

The “Inside Social Apps” Conference was held today, and Bret Taylor — Chief Technology Officer of Facebook — made a few statements about what Facebook is looking to accomplish in 2011. Primarily, they’re looking to improve the mobile Facebook experience.
If you’ve had a few different phones over the last few years, it’s possible you’re familiar with several different versions of the Facebook mobile site. You may remember m.facebook.com, and on your Android phone you’ve probably been to touch.facebook.com. And if you’ve paid any attention at all, you are probably aware that Facebook also has apps for the iPhone operating system, Android OS, and Blackberry. Also, outside the US in markets where carrier data is still very expensive, they have a 0.facebook.com mobile site that is free to use. While all these sites have been created to better serve Facebook users, the reality is that not only can it be confusing to the users, but it’s difficult and not cost-effective to try and keep all version suitably up-to-date.
So in the upcoming year, says Taylor, Facebook will be looking to streamline and standardize their mobile experience. HTML5 will play a critical role in creating a consistent user experience. Also on the horizon will be a further rollout and improvement in the “Places” side of the Facebook mobile experience, which the company views as progressing very well so far. This adaptation seems natural to the CTO, as he views mobile devices as being inherently social. According to Taylor, they “already filled with your contacts and your friends, and they also have access to your location.” This does make location-based social networking a natural evolution of the mobile experience

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