Friday, February 4, 2011

Motorola Atrix 4G will be AT&T’s flagship phone, laptop dock carries premium price

AT&T has finally unveiled the launch date and pricing options for the much-hyped Atrix 4G. Motorola’s new superphone will launch by March 3rd (or earlier) for $199 with 2-year agreement.
Those wishing to pre-order the Atrix 4G can do so with AT&T on February 13th.
“Today consumers use their smartphones to stay constantly connected to the information that matters to them most. The Motorola ATRIX 4G along with our webtop application and innovative docks enable a truly mobile computing experience never before possible on a smartphone,” said Alain Mutricy, senior vice president, portfolio and product device management, Motorola Mobility.
We originally thought the Atrix 4G might debut for $149 and that could still be the case, but not from AT&T. The leaked pricing of $149 appeared at Amazon and Costco, two retailers known for their discount pricing.
Those wishing to pick up the innovative laptop dock will have two options. They can opt for a $499.99 bundle (after a $100 mail-in rebate) that includes a 2-year contract, phone, laptop dock, and Data Pro data plan and tethering add-on ($20 per month) or they can buy the laptop dock at full price for $499.99.
The price of the phone is somewhat expected since most high-end phones these days ring in at $199, but the cost of the laptop dock seems a little shocking since it’s just a display, keyboard, and battery . Leaked prices for the dock were around $150, but it does offer a unique experience that appeals to a certain type of user so I guess Motorola thought the price was justified.
AT&T will also offer another bundle called the Entertainment Access Kit. This one will set you back $189.99. and it includes the HD Multimedia Dock, a remote control, and a Bluetooth keyboard and mouse.
I previously said I was switching to AT&T and buying the Atrix and that’s still the case. The laptop dock feels a little over-priced, but it’s the only solution of its kind on the market and it’s exactly what I’m looking for.
How do the new prices affect your decision to buy the Atrix? Is the high cost of the laptop dock a turn off? Or will you just buy the phone and use it alone?
Show Press Release

DALLAS, Feb. 3, 2011 /PRNewswire/ –
Key Facts

  • AT&T begins pre-sales for Motorola ATRIX 4G on Feb. 13
  • Motorola ATRIX 4G, powered by the Android 2.2 platform, available exclusively for AT&T customers for $199.99 with a two-year service agreement.
  • Motorola ATRIX 4G is expected to be available from AT&T and select retail channels for customers by March 6 or earlier.
  • AT&T will offer bundled pricing for the Motorola ATRIX 4G and the Motorola Laptop Dock.
4G Portfolio
AT&T is the leader in smartphones, and expects to widen that lead in 2011. In January, AT&T committed to an industry-leading Android portfolio in the U.S. in 2011 and said it plans to offer two 4G smartphones in the first quarter. An industry first, the Motorola ATRIX 4G is the leading edge of more than 20 advanced, 4G devices AT&T plans to deliver in 2011. AT&T has completed the deployment of HSPA+ to virtually 100 percent of its mobile broadband network, which enables 4G speeds when combined with enhanced backhaul.
Motorola ATRIX 4G
The Motorola ATRIX 4G Android 2.2 smartphone will be offered exclusively by AT&T and is the world’s most powerful smartphone. Featuring a 2×1 GHz dual-core processor for a total of 2 GHz of processing power, a unique webtop application, the world’s first qHD display, and Adobe flash player, the, ATRIX 4G delivers a remarkable combination of application processing power with 4G speed capability and a high-resolution qHD display, a first for the industry.
It will be complemented by breakthrough accessories that include a revolutionary, super-thin Motorola Laptop Dock — for which ATRIX 4G is the “engine” — and the Motorola HD Multimedia Dock that uses ATRIX 4G’s HDMI video output capabilities and processing power to enable a revolutionary browsing, application and media experience.
AT&T will offer two special packages for customers who choose to purchase ATRIX 4G in addition to these unique accessories. The first combines ATRIX 4G and the Motorola Laptop Dock for a promotional price of $499.99 after a two-year service contract and $100 mail-in-rebate after subscription to Data Pro smartphone data plan and tethering add on. Customers who choose to purchase the Motorola Laptop Dock separately pay $499.99. AT&T is also offering an Entertainment Access Kit for ATRIX customers which includes the Motorola HD Multimedia Dock, a Bluetooth keyboard and mouse, and a remote control for $189.99.
Motorola ATRIX 4G will also include AT&T Mobile Hotspot service built into the smartphone, allowing users to connect additional Wi-Fi-enabled devices.
AT&T U-verse® TV customers will be able to manage their DVR recordings – and U-verse customers with a qualifying TV plan can download and watch hit TV shows – right from their ATRIX 4G handset using the U-verse Mobile application. In addition, any ATRIX 4G user, whether or not they have U-verse TV at home, can still enjoy a variety of video options – including live TV – with the new U-verse Live TV application, preloaded and available for $9.99 a month.

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