Friday, December 16, 2011

Consumers love Android, but developers are stuck on Apple


Android is taking the mobile world by storm as more handsets and tablets are Android powered, but as far as where the developers hang their hat, Apple is the place to be. Right now Android is easily the top selling mobile platform, Android powered handsets are outselling Apple iPhones by a ton and the Android Market just hit its 18 billionth download. An analytics firm, called Flurry, says that app developers are still choosing Apple’s iOS over Android almost 3 to 1.
As developers complete their apps, they set up analytics from Flurry so that the company can get a sneak peak at what is on the horizon in the mobile market. According to Flurry, the company deals with more than 55,000 companies across more than 135,000 applications. Flurry did a recent study to see how many projects were started for each quarter and the report showed that in the first quarter 63 percent were iOS and only 37 percent were Android. By the third quarter, developers had started projects with Apple iOS almost 75 percent of the time, while Android based projects feel to 25 percent. The fourth quarter was estimated, but the numbers didn’t change much only adding another 2 percent to Android giving them 27 percent and Apple 73 percent.
Flurry said in a blog post, “Over the year, developer support for Android has declined from more than one-third of all new projects, at the beginning of the year, down to roughly one-quarter by the end. While the market nearly doubled for both platforms, we believe key events changed the proportion of support between these two platforms.” Some of the factors that Flurry believes contributed to the numbers were the iPhone going to Verizon and Sprint and the launch of the iPad 2 and iPhone 4S this year.
Flurry has an idea as to why the developers like Apple 3 to 1 over Android. One issue is fragmentation from Google “not curating the Android Market”. The second issue is money, as more developers say they make 3 to 4 times more with iOS apps. The last reason Flurry says effects the developers call on what operating system to use is the act of getting paid. Apple required secured payment before apps can be purchased, ensuring developers get paid, but Google does not require that for mobile app downloads.

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