But now VentureBeat has given things a new twist by suggesting part of those ambitions may involve snapping up webOS and reworking it for its own needs.
In case you've forgotten, webOS is that much-loved mobile OS running on board the HP Pre3 and TouchPad – loved so much in fact that no-one seems willing to be able to make it work.
Palm developed it, then just about went bust. HP was next to step in, buying out Palm and webOS and promising to change the world. But a couple of months ago it decided to call it quits having not made nearly the impact it had been hoping for. HP hasn't actually confirmed it wants to sell webOS, but enough rumours have been swirling about to assume it's all but a certainty.
A few names have been mentioned in connection with throwing the platform a lifeline, including Samsung, HTC and even Facebook. Now we have Amazon too, it seems.
“A well-placed source tells us that HP is currently looking to rid itself of Palm as soon as possible, and that Amazon is the closest to finalizing the deal, among a handful of contenders,” VentureBeat says.
We should also add that in response HP dished up the usual “we don't comment on rumours” soundbite, while Amazon hasn't responded at all yet.
So we're still in pure rumour territory here, but we'll keep an eye out for new developments.