Android Tops iOS in Mobile Ad Impressions

For the first time, Android is now the king of mobile Ad Impressions across smartphone use, and dominating the market with 46%, while rivals iOS sit at 32% and RIM at 16% as of the end of December 2010. While this was certainly expected given the huge increase in Android device activations, it’s also noteworthy that this includes tablet devices such as the iPad and iPod Touch, as well as the Samsung Galaxy Tab and others.
Android ad requests grew 141% from Q3 to Q4 in 2010, where they have seen a total of 3130% increase since January 2010! Apple iOS ad requests grew 12% from Q3 to Q4 2010, increasing 14% for the entire 2010 year. RIM requests increased 280% from Q3 to Q4, no doubt from their BlackBerry Torch and Flip campaigns, while having a total growth of 224% for the whole 2010 year.
So what does this all mean? It means that Android is maintaining steady growth, while the competition increases slightly by comparison. In time, with transitions like that in metrics, it’s only a matter of time before Android OS dominates, just as we’re seeing now. Only other question left is how will the release of the Verizon iPhone4 impact these numbers? It won’t really. While they start activating iPhones, They’ll also be activating Android tablets and the next wave of 4G Android smartphones, thus flooding the market again with new devices and even more ad impressions.

We’ll see how this looks at the end of February. What are your thoughts? Will the Verizon iPhone make an impact? Will the Sprint event make a difference?

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