11:33 AM
Simranpal SIngh
United States – eMarketer has their statistical opinion on who will win the next war: Google’s mobile OS or the Iphone. The advantages of the Iphone are its multi-touch interface, sleek design and the apps.
Android proved it can gain market share quite fast. In 2009, Android had 6% of the U.S. market share. In 2010, it had 24% market share. Android is expected to continue its growth to 31% by 2012. In 2012, Iphone is forecasted to own about 30% of the mobile market share. This means that Android will win the war.
Noah Elkin, one of the authors of the upcoming eMarketer report, describes Android OS: “The open-source Android OS requires no licensing fee and allows handset manufacturers and wireless carriers considerable latitude to customize the user interface according to their desired specifications.”
He added: “With a growing roster of manufacturer and carrier partners in every major market and market segment, scale for Android is coming quickly in terms of device, market share, apps and ad revenues.” Google wants to put its Android OS on every phone. And the results keep coming.
In the last 2 years, Google Android gained significant market share. It “stole” the market share pie mostly from the non-Apple products.
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