10:47 AM
Simranpal SIngh
According to research firm Market Force Research, the average consumer in the US is now more likely to buy an Android device than the iPhone. A survey conducted by the firm found that 34% of respondents planning to buy a smartphone are looking for Android devices and 21% are looking for the iPhone. A mere 12% have eyes on a Blackberry for their next smartphone.
Of all the survey respondents about 21% didn’t know what smartphone they were going to buy. The firm also found that 51% of consumers have a smartphone and of those that don’t, 33% plan to buy one in the next six months. Only 6% of those that responded plan to purchase a phone without data access.
“With the Verizon-Apple partnership in motion, we anticipated that more consumers would be moving to the iPhone, so it intrigued us to see the sizeable shift toward the Android,” said Janet Eden-Harris, chief marketing officer for Market Force. “Some of our other research data shows that consumers aren’t likely to switch from their current wireless carriers, and a large portion use Sprint and T-Mobile, so Android will most likely be their smartphone choice.”
Of all the survey respondents about 21% didn’t know what smartphone they were going to buy. The firm also found that 51% of consumers have a smartphone and of those that don’t, 33% plan to buy one in the next six months. Only 6% of those that responded plan to purchase a phone without data access.
“With the Verizon-Apple partnership in motion, we anticipated that more consumers would be moving to the iPhone, so it intrigued us to see the sizeable shift toward the Android,” said Janet Eden-Harris, chief marketing officer for Market Force. “Some of our other research data shows that consumers aren’t likely to switch from their current wireless carriers, and a large portion use Sprint and T-Mobile, so Android will most likely be their smartphone choice.”
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