NEW YORK:          Google Inc          plans to hire  dozens of software developers to create applications for           smartphones          and other          mobile devices          , a new  strategy aimed partly at helping internet search titan counter           Apple          Inc in one of high tech's hottest sectors.          
Attributing to people familiar with the matter,  The Wall Street Journal reported that Google plans to hire dozens of  software developers to create applications for smartphones and other  mobile devices.          
The internet  company has begun recruiting software engineers, product managers,  user-interface experts and others who have ideas for mobile  applications, the report noted.          
Besides, some current Google employees have changed jobs to work on the  effort, it added.          
According to the  publication, Benjamin Ling, a Google product - management director, has  been leading recruiting efforts.          
World-wide, revenue from mobile applications is expected to triple this  year to USD 15.1 billion, including paid downloads and advertising  revenue generated by free applications, according to research firm  Gartner Inc.          
Besides the potential  of making money directly from such creations, more and better  applications can help devices powered by Google's Android           operating system          continue to gain ground on Apple's iPhones and           iPads          .          
The  Google software is still playing catch-up when it comes to applications.  Android users can access an online market with more than 100,000  applications available for download, but Apple's app store has more than  350,000 applications.          
Google  executives in October said the company was on track to generate USD 1  billion a year in mobile-related revenue, Besides, the company had last  week said it planned to hire more than 6,000 employees this year.